Founder and President
Robert Roche is the founder and president of Roche Enterprises, Ltd., and co-owner of Sand Hollow Resort, LLC. Roche Enterprises invests in a broad range of industry sectors, including hospitality, consumer products, media, real estate, energy, and logistics. The company’s hospitality interests also include URBN Hotel, China’s first carbon-neutral hotel, and Cachet Hotel Group, an international hospitality management company with properties around the world. Roche brings his extensive expertise in the hospitality industry to Sand Hollow Resort with the goal of making it a premier travel and recreation destination.
Jacob J. Bracken
Chief Executive Officer
HG Management, Inc.
Jacob Bracken is Chief Executive Officer of HG Management, LLC, the management company responsible for Sand Hollow Resorts, Inc. His role includes oversight of development and operations for diverse projects across 3 states, including Sand Hollow Resort, LLC.; Green River Companies, LLC, a 5,000-acre farm in Utah; HG Kauai Joint Venture, LLC., and Gallup Land Partners, LLC, in New Mexico.
Bracken has more than 15 years of professional experience in accounting, real estate development, and business management. He started his career as a public accountant for Adams, Hafen & Company, a regional CPA firm, where he worked with small to mid-sized, entrepreneur-led businesses. He left public accounting in 2004 to own and manage his own businesses in real estate development, property management, and general contracting, overseeing more than $25 million (USD) in revenues.
General Manager, Resort Operations and Head Golf Professional
Sand Hollow Resort
Adam Jasperson is General Manager of Resort Operations with overall management responsibility for the Sand Hollow’s day-to-day operations, including property management and maintenance, customer service, rental unit oversight, food and beverage, marketing, and special events. He is focused on enriching guests’ experiences, whether they spend an hour, a week, or a month at Sand Hollow. Jasperson joined Sand Hollow in 2003 as Head Golf Professional and managed all golf operations, including instruction, course maintenance, and Clubhouse management.